Promote Your Business with Press Releases

One way to generate more buzz for your business is through press releases. Many people overlook these genius marketing tools that can really make a great impact for any business or entrepreneur. The more information about yourself and your services that are available, the more potential clients you will be able to attract to your business. With the use of the internet, a press release is even more valuable because you can send out a single press release to millions of people in just a few seconds. Since press releases have been pushed aside by other marketing techniques such as text messaging and online applications and ads, let’s look at some of the benefits of incorporating press releases into your business now:

  • Press releases are no longer limited to traditional media resources such as newspapers. You can send a press release to online distribution sites which will be able to maximize your marketing reach whether it is to the local community, to the industry or to other target audiences. Of course, you can maintain your submission of press releases to the traditional sources to cover your bases.
  • Press releases are a more cost effective way to market your business. Hiring marketing companies to create complicated web applications or campaigns can burn a major hole through your business account while a press release is more informative and much less expensive. With a little practice, you can even write out and design your own personal press releases. If you do not have the time, you can also hire a press release writer who can help in the distribution of the press release to traditional and online media sources.
  • Press releases can also be SEO enhanced when you distribute them online. If you are familiar with SEO keywords then you can incorporate them into a well written and formatted press release. You can even use tools online which will help you to target the precise keywords that you need for an effective SEO enhanced press release. With an SEO enhanced press release, your business will appear higher in the search engine rankings.
  • Potential customers want to know that you are operating a legitimate business. Press releases can offer you that type of credibility. Your business’s brand and name will be instantly exposed with a press release which will create name recognition in the community or industry. When people think of your line of business, they will immediately think of your business because of the excellent exposure that a press release has to offer.
  • Adding a news section to your website will give your website a place to put all of your updated news events for interested parties to view. If they are SEO enhanced and found on your website, the press release will instantly link to your main page creating even more exposure.

People forget about just how important a press release can be. Press releases must be well written and formatted in order to be effective. There are many tutorials that you can use which will help to increase your knowledge about writing press releases. You must also be willing to write press releases on a regular basis. Writing frequent press releases is a good way to keep your customers and potential clients engaged and up to date in what is happening in your business. Anything that happens in your business, whether it is a super spring cleaning sale or a fundraiser that your company is participating in, all of this is newsworthy. Let your clients know that you are not just interested in making a profit but also interested in informing the public through conference speakers and volunteering for charities.

If you are skeptical about writing your own press release, you might want to heavily consider hiring a press release writer who can also help you to distribute your posts. You can find freelancers who write excellent press releases at a low rate. Above all, you should find a press release writer who is able to engage the target audience, create interest in your company and answer how the information stated in the press release will benefit your target audience. If all of these elements are fulfilled, then you have a press release that is ready to be sent out to the public.

Overtime, you will be able to see how press releases effect your business. Press releases should always be informative and positive. A press release is a great way to generate a positive image for your business and to do damage control if needed. Press releases are an excellent way to promote your business at an all time low cost.

Twitter Empowering Your Small Business

Twitter can be much more than a medium for telling your friends the color of the shirt you are wearing today or the music you are listening too. If leveraged correctly, Twitter can be a very powerful tool in the arsenal of the small business entrepreneur.

The small business entrepreneur is always under pressure to be nimble, exercise creativity and posses the ability relate and effectively compete in a market where there are bigger players with deeper marketing pockets.

Within the least half decade social media like Twitter is leveling the playing field and providing a sort of parity that rewards those that are able to connect, respond and personally engage with the market they serve.Twitter is rapidly becoming a powerful social media tool that can be an effective weapon for the small business owner if wielded correctly.

Set Clear Goals

Before jumping head first into social media it is vital to set clear and attainable marketing goals and checkpoints. One should be considering if the goal at the end of the day to take market share from competitors, introduce or promote a brand, win hearts and wallets via superior customer service and engagement, or maybe a mixture of all three? By having an intimate understanding of your business objectives for Twitter it becomes easier to wield it correctly and accurately measure it effects.

So know that you have an idea on your deliverable, how can you most effectively use twitter?

Building Credibility

On the Internet your credibility is on the line whenever your link comes up in a Google or Bing search. To instill confidence with the consumer it is essential that your their first impression is a stellar impression. By using Twitter effectively you can help build up that credibility around your brand. How so?

Twitter enables you to be engaging with future clients and build possible sells lead. If a client has a question about your product a quick and informative response helps to build that direct relationship. This type of genuine interaction can create a positive image for your business.

In addition to direct engagement, sharing your business acumen with the world in one-hundred forty characters or less can help generate trust, build brand recognition as well as planting the framework for future business. An example could be an owner of automotive repair garage posting a tweet linking to an article on how to quickly gauge tire pressure, or an article on ten things you should check before taking your next trip. These type of informative tweets can help route interested visitors to your site, provide them with usefully information while point generating good vibes for your business.

Twitter also is a good medium to broadcast positive press by twittering articles that link or feature your site. Even if your followers do not click on the link the third-party references helps to build your brand.

Twitter, a Low Cost Solution

Having a great business model is useless if no one knows that your business exist. Advertising can take a large part of a small business budget. After all it cost money to raise awareness and get your product and brand noticed to the masses.

Twitter can help those advertising dollars go farther by complimenting your current adverting campaign. If the business is offering a promotional discount in the local paper take advantage of the synergies and post the special on twitter. If you are providing a meaningful sale opportunity users will sign up with your twitter feed to ensure that they are the first to know and take advantage of such offers in the future.

For example Fred’s Homemade Sandwich Shop could be having a dollar special on the menu to the first one hundred orders in order to promote their new Chicken Sub. If I’m the type of guy that likes to eat good on a budget I would be waiting for a tweet to go out on the special and then forwarded it to all my friends. This type of engagement can really be profitable for both the consumer and the business owner.

Twitter Maintains Relationship

As a small business owner we want to cultivate repeat customers. Twitter helps you stay connected with your loyal fan base. These are the repeat customers that help maintain your revenue stream and add to your overall bottom line . Once some one befriends you on twitter you have a pipeline too them that can be targeted as needed. They may sign up for your dollar-sandwich specials but you will be able to leverage that relationship to cross sell other things that may be of interest. As with any advertising campaign it is important to maintain the proper balance so that your leads do not feel that they are being spammed or targeted with useless electronic information.

Keep Track of the Competition

Just as Twitter can help to get your business out in the forefront it can also be a useful way to monitor your competitive environment and how your competitors are handling their engagement. In near real-time you can watch the ebbs and flows and catch business market trends. My having an understanding of your market you can evaluate what type of promotions seems to work for you business and what falls flat.

As with many types of social media Twitter can be a good way for you to promote and grow your business. In addition it can be a good way to track the ins and out of your business environment. As with any advertising or brand building campaign it is important to have an idea of what you aim to get out of the medium and ensure that you have checkpoints along the way to verify if you strategy is economically viable and on track.

The Autoresponder Versus the Newsletter in Internet Marketing

One of the most profitable things that a business, entrepreneur or internet marketer can do is to build a targeted list of email subscribers. This is no secret and it is nothing new. The only thing that has changed in the last ten years is the medium through which contact is made. In the old days, standard mail was used. Mailing lists were built by placing ads in newspapers and magazines in conjunction with the broadcasting of TV commercials as well as radio ads soliciting individuals to sign up for an occasional mailer which would generally contain targeted information and unique product offerings. For the most part, that has not changed. These days, however, instead of mailing in or calling in ones opt-in information, they simply fill out an instant opt-in form that is part of a PHP script which then sends a confirmation email to the submitted email address to verify deliverability. After successful confirmation, the email address is then added to the e-mailer list.

It is only after successful confirmation that the real work begins. Once a subscriber is part of a mailing list, value must be provided so as to keep that person on the mailing list. Additionally, the rate and frequency at which contact is made must be carefully and thoughtfully throttled so as to avoid irritating or overloading the subscriber.

There are two methods of follow up that can be used to maintain contact with subscribers depending on what type of subscriber they are. Some subscribers are laymen with respect to the subject being covered and others are journeymen with respect to the subject being covered.

If an individual is a layman, then usually, the best type of mailer to use is a sales funnel more commonly know as an autoresponder series. An autoresponder series is a preset series of emails released to an opt-in email address according to a preset schedule after confirmation.

The advantage to using a sales funnel or autoresponder series is that the information and products sent to the sign up are done so in a way that brings their understanding and experience level up gradually with respect to the subject being covered. This can be much more effective than signing them up for a newsletter that may contain information or offerings that are beyond their experience level or ability to understand. For example, if someone signs up for an internet marketing basics e-course, an autoresponder series could gradually introduce them to the basics of internet marketing. Items like obtaining hosting, launching a blog, and building traffic could be covered in a way where each lesson builds on the ones before it thus allowing them to build their understanding of the subject. At this point in the learning process, the individual would hardly gain the benefit of a newsletter that covered advanced SEO tactics used by internet marketers.

If an individual has a greater experience level than that of a layman, then a newsletter may be a better option for that person. Odds are that their experience level exceeds that of the information contained in the sales funnel. For this reason, receiving the emails in the autoresponder series would be considered a waste of time by them.

The nice thing about newsletters is that you can add any and all information and tactics that are considered cutting-edge as well as product offerings for individuals with an advanced understanding.

So, which should be offered, a sales funnel/autoresponder series or a newsletter? The answer is simple. Offer both. Both laymen and journeymen exist, so offer both a autoresponder series and a newsletter. These opt-ins can be part of the same list or two separate ones.

Many internet marketers put their opt-ins on a newsletter list with that co-broadcasts a sales funnel at the same time. The problem with this is that the person who signed up receives the newsletter and the autoresponder series at the same time. This can be confusing or overwhelming to laymen and annoying to journeymen.

The other option is to have two separate lists. Journeymen can sign up for the newsletter and begin receiving the advanced information and product offerings immediately whereas the laymen can sign up for the autoresponder series and bring their knowledge base and experience level up to speed slowly. Once they have completed the autoresponder series, the last email would contain an invitation for them to sign up for the newsletter list by means of which a lasting professional relationship can be formed. Individuals who take this route tend to be more loyal and profitable to the publisher. Additionally, they are not overwhelmed by information and their inbox is not overrun by emails which can irritate them to the point of unsubscribing.

The goal is to teach everyone the basics first and once they have learned the basics, slowly feed them advanced information and products for the long term. Having two separate lists allows an internet marketer to accomplish this with no irritating overlap between the autoresponder series and newsletter. Laymen sign up for the autoresponder series first, then upon completion are invited to sign up for the newsletter. Journeymen skip the autoresponder series and go directly to the newsletter.

Marketing Tools for Small Business & Freelancers: Autoresponders, Websites & Blogs – Cost Effective Software Solutions

Marketing Tools for Small Business & Freelancers

There are many software tools to support small business and freelance marketing. Autoresponders, blogs and websites can be used as part of a cost effective solution to implement a marketing strategy.

Email Autoresponders and Newsletters

Writing emails to send further information to potential clients takes time. Once created then the emails must be sent out and for the best response, a follow-up sequence initiated where emails are sent over the next days or weeks to maintain contact and build marketing touches.

When a broadcast email is sent such as a newsletter to subscribers on a mailing list, then the management can also be time-consuming:

  • Email addresses change so rejections and non-delivery message must be managed
  • Some emails should sent as text format and others as html format

Creating emails including choosing the message, writing the words and selecting images, takes time and is a task that cannot be automated. However email autoresponders can manage the process once the content has been created, sending emails in response to queries automatically and also sending broadcast emails. This does save time.

Smaller businesses can use online solutions to provide the same facilities as larger organizations by selecting an appropriate email autoresponder.

Blog for Free

Small businesses and freelancers do not usually have large marketing budgets so exploiting freely available tools to reach target markets should be investigated.

A blog can be described a personal log or diary, however it is also much more than that. A blog is set up on a website and allows the owner to write entries as often as they wish. The blog can also have pages, just like any other website covering contact details, product and service descriptions, newsletter sign up pages, etc. There are many advantages to using blogs:

  • Small businesses can communicate with customers and potential customers regularly – helping to build the customer relationship
  • They are easy to update, no special programming or software skills are necessary
  • Blogs can be used build subscriber lists
  • It is possible to blog for free

All freelancers and businesses can use blogging to build customer relationships and raise awareness in a market.

Measuring Websites with Statistics

Most freelancers and small businesses use a website (or blog) as part of the marketing strategy. However many overlook one important aspect – measuring the success of the website. Website owners should define the purpose of a website, track the success and change the site if required, possibly adding new pages or changing the wording.

There are a number of tools available to track the performance of websites, such as measuring the number of visitors to each page, where visitors go when they leave a page (within the website or elsewhere), how many visitors take action (make contact, sign up for a newsletter, buy a product, etc.). If visitors are not taking the actions required, then the website needs to be changed.

A website may be a relatively low cost for small businesses and freelancers but it still an important part of the marketing plan and should be measured.

All successful businesses undertake marketing activity. Using software tools such as autoresponders, blogs and websites can support the marketing strategy.